Cadbury rewards Bourn Factor winners, harps on youth empowerment

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Cadbury Nigeria Plc, producer of Bournvita, has rewarded the top three winners of its maiden Bourn Factor Talent Hunt competition. The winners were announced at a media parley in Lagos where Mona School, Sapele, Delta State, won the grand prize of N3m; Difference Academy, Ile-Ife, Osun State, came second, winning N2m, and Faith Heritage Gold Schools, Abeokuta, Ogun State, got N1million

Speaking while unveiling the winners, the Managing Director of Cadbury, Mrs. Oyeyimika Adeboye, said the company held in high esteem, effort by the Federal Government to ensure youth development. In this aspect, Mrs. Adeboye said Bournvita as a brand was committed to supporting the government through initiatives like the Bourn Factor Talent Hunt.

She said, “As a business, we are not only concerned about making money from our communities, but we are also supporting people in the communities to grow and develop as a people.

The idea of Bourn Factor was generated while we were thinking about how we can pay back those who are buying our products, and mainly for our younger children. Looking at the population of Nigeria, over 60 to 65 per cent of the population are under the age of 14, and that is a big catchment area for our business.” The Head of Administration of Mona School, Mrs. Ejiro Akinyomi, who spoke on behalf of the winners, said the schools were happy to be associated with Bourn Factor, noting that the competition afforded them an opportunity to really dig deep to discover the talents in their wards.

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